The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. You have successfully signed out and will be required to sign back in should you need to download more resources. E-commerce , 14th Edition. Description For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce business.
Preface Preface is available for download in PDF format. Highlights the themes and importance of the changing industry of e-commerce Updated - The content introduces readers to the industry and emphasizes three major driving forces behind e-commerce: business development and strategy, technological innovations, and social controversies and impacts. New - The textbook adds a new section on social, mobile, and local marketing to reflect the increased focus on these key platforms in the industry.
Provides students with real-life scenarios and references to help comprehension New - This edition contains an added section in each chapter on careers in e-commerce. It explains job postings for real companies and highlights how students can prepare for applications and interviews.
Updated - This version reflects the ever-changing industry of e-commerce with updated references and examples of real-life companies and developments. Updated - Each chapter concludes with a robust case study, based on a real-world organization, to help synthesize chapter concepts. Encourages students to continue learning and using critical thinking The end of each chapter has a number of projects that encourage students to apply chapter concepts and to use higher-level evaluation skills.
Chapters have thought-provoking review questions that prompt students to demonstrate understanding and apply chapter learnings to solve problems. Check out the preface for a complete list of features and what's new in this edition. New to This Edition. Highlights the themes and importance of the changing industry of e-commerce The content introduces readers to the industry and emphasizes three major driving forces behind e-commerce: business development and strategy, technological innovations, and social controversies and impacts.
The textbook adds a new section on social, mobile, and local marketing to reflect the increased focus on these key platforms in the industry. Provides students with real-life scenarios and references to help comprehension This edition contains an added section in each chapter on careers in e-commerce. This version reflects the ever-changing industry of e-commerce with updated references and examples of real-life companies and developments. Each chapter concludes with a robust case study, based on a real-world organization, to help synthesize chapter concepts.
Table of Contents I. Introduction to E-commerce 1. The Revolution is Just Beginning 2. Technology Infrastructure for E-commerce 3. Business Concepts and Social Ideas 6.
E-commerce Marketing and Advertising Concepts 7. Social, Mobile, and Local Marketing 8. Please try again. Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover.
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The account you used to log in on the previous website does not contain IRC access. If you have a separate IRC account, please log in using that login name and password. E-commerce business. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field.
The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers.
We have made it easy for you to find a PDF Ebooks without any digging. Test Bank Download only for E-commerce , 14th Edition. Kenneth C. If You're an Educator Download instructor resources Additional order info. Overview Order Downloadable Resources Overview. Download Resources. Previous editions. Relevant Courses.
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