This includes products designed to help developers monetize their creations via advertisements or in-app purchases as well as offering in-game chat functions. Unity has simply designed the framework for the entire metaverse and democratized it for the masses.
Switch out the laser blasters in popular video game League of Legends — which runs on U's platform — with spreadsheets, virtual ice cream or what have you, and you have the basic premise for the metaverse concept.
Already, Unity has created the means for developers to build out a world, users to buy and sell things in that world, and everyone to communicate with each other. The best part is that Unity gets a piece of the action. U runs on a subscription-as-a-service SaaS model. And with Unity expanding into other areas besides video games, it has a good chance to turn a profit sooner rather than later.
His vision allowed the firm to move from the PC era into the cloud computing giant it is today. And he has the potential to do the same for the metaverse. Already, MSFT has positioned Teams and its software suite into the go-to productivity platform it has become in our new work-from-home environment.
That leadership position and continued adoption from consumers and enterprise customers gives MSFT a commanding lead when it comes to metaverse stocks. And the company is using that lead to its advantage. At a recent corporate event, Nadella and his team unveiled a new suite of metaverse and virtual products designed to integrate into its popular suite of tools. This includes enabling users to create AI avatars for video meetings, collaborating in virtual workrooms and creating immersive environments for participants.
For example, Microsoft Dynamics Connected Spaces will allow companies to recreate and visit their work factory floors or retail stores during virtual meetings to boost collaboration, troubleshoot and directly interact with their product spaces.
If this all sounds familiar, it's exactly what Meta is trying to do. The difference is, if you're already a MSFT client, you're not going to drop the company to use a rival when Connected Spaces can easily be added to your existing product mix. The irony is that these apps can be run on Meta's Oculus headsets and VR.
Perhaps even better is that Microsoft can bring the metaverse to the masses in a non-business way, too. That's through its very successful Xbox gaming system. Daniel Ahmad, analyst for research firm Niko Partners, estimates that more than 8 million NextGen gaming consoles have been sold through the end of October.
That's a lot of people that will have access to the metaverse through the Xbox platform. All in all, with a commanding leadership position in productivity software and the cloud, Microsoft has the potential to make the metaverse work for enterprise.
The plug-and-play aspect of its new tools will give it a commanding lead in the space. MTTR is a software and video capture company that allows real estate firms to create virtual versions of their buildings. From here, prospective buyers or tenants can do a virtual walk-through of the apartment, house or commercial space from the comfort of their living rooms.
This saves time and energy versus physically going house hunting. Retailers are planning new store concepts based on their real estate holdings, architects are designing spaces and insurance underwriters are using the platform to reduce their risks. Collaboration is enabled between users and costs are reduced. There are several ways Matterport makes money. In addition to doing the initial video capturing, MTTR stores the virtual space in the cloud and sells the various tools and hardware needed to design and collaborate in that space.
And it looks like its platform is starting to grow in popularity: In the third quarter, more than 6. However, the growth is there, and the company is a prime example of how the metaverse can be used in a practical sense.
Matterport is probably the riskiest play among these metaverse stocks, but could be worth the wait for long-term investors. Given the buzzwordy nature of the metaverse, it's not too surprising that there's already an ETF tracking the initiative. And truth be told, it might be the best way for investors to play the concept and birth of the virtual world. META was developed by futurist and venture capitalist Matthew Ball among others to fully represent the entire spectrum of metaverse.
From infrastructure and interface to content development and experience, META holds them all. Fifty different stocks in fact. For one thing, it's new.
Like just-took-the-wrapper-off new. The ETF only launched at the end of June. Generally, it's a good idea to wait a bit for a new fund to gather assets and trading volume before taking the plunge. This is especially true when it comes to thematic and specialized funds. Volume has started to pick up, too, with META's day average daily volume around , shares. Secondly, investors should be aware of its cost. Right now, META is charging 0. That's a bit on the high side, even for a specialized fund.
With those two caveats in mind, META may still be a good choice for investors looking to cash in on metaverse stocks from a broader stance. Skip to header Skip to main content Skip to footer.
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