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Pyramid Tool [4. Black and White Pyramid for Photocopying [ TAPS pyramid booklet [ TAPS Cymru pdf. Cymru pyramid pdf in English [4. Cymru pyramid pdf in Welsh [4. TAPS Cymru video links [ As a fundamental condition or requirement of existence, businesses have an economic responsibility to the society that permitted them to be created and sustained. At first, it may seem unusual to think about an economic expectation as a social responsibility, but this is what it is because society expects, indeed requires, business organizations to be able to sustain themselves and the only way this is possible is by being profitable and able to incentivize owners or shareholders to invest and have enough resources to continue in operation.

In its origins, society views business organizations as institutions that will produce and sell the goods and services it needs and desires.

As an inducement, society allows businesses to take profits. Businesses create profits when they add value, and in doing this they benefit all the stakeholders of the business.

CEOs, managers, and entrepreneurs will attest to the vital foundational importance of profitability and return on investment as motivators for business success. Virtually all economic systems of the world recognize the vital importance to the societies of businesses making profits. Those firms that are not successful in their economic or financial sphere go out of business and any other responsibilities that may be incumbent upon them become moot considerations.

Therefore, the economic responsibility is a baseline requirement that must be met in a competitive business world. Society has not only sanctioned businesses as economic entities, but it has also established the minimal ground rules under which businesses are expected to operate and function. Businesses are expected and required to comply with these laws and regulations as a condition of operating. It is not an accident that compliance officers now occupy an important and high level position in company organization charts.

While meeting these legal responsibilities, important expectations of business include their. The normative expectations of most societies hold that laws are essential but not sufficient. In addition to what is required by laws and regulations, society expects businesses to operate and conduct their affairs in an ethical fashion. Taking on ethical responsibilities implies that organizations will embrace those activities, norms, standards and practices that even though they are not codified into law, are expected nonetheless.

Another aspect of the ethical expectation is that businesses will conduct their affairs in a fair and objective fashion even in those cases when laws do not provide guidance or dictate courses of action. Thus, ethical responsibilities embrace those activities, standards, policies, and practices that are expected or prohibited by society even though they are not codified into law.

The distinction between legal and ethical expectations can often be tricky. Legal expectations certainly are based on ethical premises. But, ethical expectations carry these further. In essence, then, both contain a strong ethical dimension or character and the difference hinges upon the mandate society has given business through legal codification. Recognizing that business integrity and ethical behavior go beyond mere compliance with laws and regulations Carroll Corporate philanthropy includes all forms of business giving.

Philanthropy or business giving may not be a responsibility in a literal sense, but it is normally expected by businesses today and is a part of the everyday expectations of the public. Certainly, the quantity and nature of these activities are voluntary or discretionary. Having said that, some businesses do give partially out of an ethical motivation.

That is, they want to do what is right for society. When one examines the social contract between business and society today, it typically is found that the citizenry expects businesses to be good corporate citizens just as individuals are. To fulfill its perceived philanthropic responsibilities, companies engage in a variety of giving forms — gifts of monetary resources, product and service donations, volunteerism by employees and management, community development and any other discretionary contribution to the community or stakeholder groups that make up the community.

Although there is sometimes an altruistic motivation for business giving, most companies engage in philanthropy as a practical way to demonstrate their good citizenship. The primary difference between the ethical and philanthropic categories in the four part model is that business giving is not necessarily expected in a moral or ethical sense. In summary, the four part CSR definition forms a conceptual framework that includes the economic, legal, ethical, and philanthropic or discretionary expectations that society places on businesses at a given point in time.

Also, as time passes what exactly each of these four categories means may change or evolve as well. The four-part definition of CSR was originally published in In , Carroll extracted the four-part definition and recast it in the form of a CSR pyramid. The purpose of the pyramid was to single out the definitional aspect of CSR and to illustrate the building block nature of the four part framework.

The pyramid was selected as a geometric design because it is simple, intuitive, and built to withstand the test of time. Consequently, the economic responsibility was placed as the base of the pyramid because it is a foundational requirement in business. The point here is that the infrastructure of CSR is built upon the premise of an economically sound and sustainable business.

If one looks at CSR in developing countries, for example, whether a legal and regulatory framework exists or not significantly affects whether multinationals invest there or not because such a legal infrastructure is imperative to provide a foundation for legitimate business growth.

In addition, business is expected to operate in an ethical fashion. This means that business has the expectation, and obligation, that it will do what is right, just, and fair and to avoid or minimize harm to all the stakeholders with whom it interacts. Finally, business is expected to be a good corporate citizen, that is, to give back and to contribute financial, physical, and human resources to the communities of which it is a part.

In short, the pyramid is built in a fashion that reflects the fundamental roles played and expected by business in society. Though the ethical responsibility is depicted in the pyramid as a separate category of CSR, it should also be seen as a factor which cuts through and saturates the entire pyramid. Ethical considerations are present in each of the other responsibility categories as well. In the Economic Responsibility category, for example, the pyramid implicitly assumes a capitalistic society wherein the quest for profits is viewed as a legitimate, just expectation.

Capitalism, in other words, is an economic system which thinks of it as being ethically appropriate that owners or shareholders merit a return on their investments. In the Legal Responsibility category, it should be acknowledged that most laws and regulations were created based upon some ethical reasoning that they were appropriate.

Most laws grew out of ethical issues, e. And, of course, the Ethical Responsibility stands on its own in the four part model as a category that embraces policies and practices that many see as residing at a higher level of expectation than the minimums required by law.

Minimally speaking, law might be seen as passive compliance. Ethics, by contrast, suggests a level of conduct that might anticipate future laws and in any event strive to do that which is considered above most laws, that which is driven by rectitude. Finally, Philanthropic Responsibilities are sometimes ethically motivated by companies striving to do the right thing. Though some companies pursue philanthropic activities as a utilitarian decision e. In this latter interpretation, philanthropy is seen to be ethically motivated or altruistic in nature Schwartz and Carroll In summary, ethical motivations and issues cut through and permeate all four of the CSR categories and thus assume a vital role in the totality of CSR.

As companies seek to adequately perform with respect to their economic, legal, ethical and philanthropic responsibilities, tensions and trade-offs inevitably arise. How companies decide to balance these various responsibilities goes a long way towards defining their CSR orientation and reputation.

The economic responsibility to owners or shareholders requires a careful trade-off between short term and long term profitability. As companies expend resources on these responsibilities that appear to be in the primary interests of other stakeholders, a challenge to cut corners or seek out best long range advantages arises. This is when tensions and trade-offs arise. The traditional thought is that resources spent for legal, ethical and philanthropic purposes might necessarily detract from profitability.

For some time it has been the emerging view that social activity can and does lead to economic rewards and that business should attempt to create such a favorable situation Chrisman and Carroll The business case for CSR refers to the underlying arguments supporting or documenting why the business community should accept and advance the CSR cause.

The business case is concerned with the primary question — What does the business community and commercial enterprises get out of CSR? That is, how do they benefit tangibly and directly from engaging in CSR policies, activities and practices Carroll and Shabana There are many business case arguments that have been made in the literature, but four effective arguments have been made by Kurucz, et al.

Other studies have enumerated the reasons for business to embrace CSR to include innovation, brand differentiation, employee engagement, and customer engagement. The purpose for business case thinking with respect to the Pyramid of CSR is to ameliorate the believed conflicts and tensions between and among the four categories of responsibilities. In short, the tensions and tradeoffs will continue to be important decision points, but they are not in complete opposition to one another as is often perceived.

The Pyramid of CSR is intended to be seen from a stakeholder perspective wherein the focus is on the whole not the different parts. The CSR pyramid holds that firms should engage in decisions, actions, policies and practices that simultaneously fulfill the four component parts.

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Unlike the news however, the content found in magazines are not a mix of current issues, with business reports and sports news. Instead, it is a collection of various feature stories and a mix of different content depending on the kind of magazine. One good experience that the magazines can offer is that it grants you that creative freedom to write about topics that you are passionate about. How to Write a Review Article Example i1.

Generating Article Ideas Analyze publications you enjoy reading. Now, each person has their own unique writing style.

Some may be more well-versed in writing the news, while there are some who are meant to write stories, and there are others who may be suited in writing speeches, or even scholarly articles.

There is no right or wrong in article writing. But there are some techniques that you can follow in order to enhance your writing skills better. Just like reading your favorite book or watching your favorite movie, we all have our own favorite personalities, which is solely the reason why we liked them in the first place. Getting inspiration or insights from them does not mean you have to end up copying them entirely. Otherwise, that would just become a form of plagiarism.

Even the best of writers and directors often get their inspiration from somewhere or someone else. You may also see some examples on how to write articles. There is a very simple reason as to why it is called news and is written and published on a daily basis. Unless the world came to a standstill where nobody ends up doing anything whatsoever, then the newspaper industry will always have something to write about.

Sometimes, the topics are not given to you. You have to find out what topics or stories you think deserves to be in the magazine. Walk around. Browse your social media accounts and check what interesting topics have made the rounds online.

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You could then take that story and pitch it as an idea for your article as the possibility of coming across a local story that feels incomplete or full of unanswered questions is high. This could then act as a story idea for a magazine article. You may also see memo writing examples.



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